Mahkota Parade was the first ‘regional’ shopping centre located in the commercial and tourist centre situated in the heart of Melaka town.

Mahkota Parade is positioned as the premier shopping centre in the region with Parkson established as its main anchor. The centre serves as the main destination for major community events, tourist events, and exhibitions in the state. The management completed an exit survey of over 1,020 shoppers in 2019 to better understand shopper demographics and behaviours. The major anchor change in 2019 was the opening of the new supermarket, Family Store, a local chain. Occupancy was 96.4% with 8.4 million visits in 2019.

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